Turning a supermarket aisle into a Coca-Cola takeover
For its Win Epic Festival Tickets promotion, Coca-Cola needed an in-store presence big enough to stop shoppers mid-aisle.
McGowans delivered a full-aisle takeover - oversized hanging signage, POS and chiller graphics - produced and installed in time for the festive rush, with the brief calling for scale and speed in equal measure.
The challenge
Coca-Cola needed to create standout in a high-footfall grocery aisle during a competitive promotional window, extending the festival ticket promotion across multiple in-store touchpoints from hanging signage to shelf-edge and chiller wraps.
The scale of the installation had to fit within store height, weight and safety constraints, hold up to daily footfall and restocking, and be ready within a tight seasonal production and install window. Every element needed to work together as one continuous piece of theatre, not a set of separate signs.
What we did
McGowans produced and installed a full-aisle takeover for Coca-Cola, anchored by large-format hanging signage suspended above the aisle. POS and chiller-door graphics extended the promotion down to shelf level, keeping the campaign consistent from the moment shoppers entered the aisle to the point of purchase.
Installation was coordinated to fit around store trading hours, minimising disruption during a peak trading period, and every touchpoint was designed to be read at a glance - whether a shopper caught it from the top of the aisle or up close at the chiller door.
The results
The takeover delivered a consistent Coca-Cola presence from aisle entry through to chiller, giving the festival ticket promotion strong shopper visibility in a crowded seasonal aisle.
Installation was completed without disrupting trading hours, and the scale of the activation created a genuine point of difference against competing seasonal campaigns. It's the kind of activation that only works when every piece, from the ceiling down to the chiller, tells the same story.
Client testimonial
The finished takeover gave Coca-Cola's festival ticket promotion a presence that carried right through the aisle, from the signage overhead to the chiller at eye level. It's the kind of scale and coordination that only comes together when design, production and installation are all pulling in the same direction.
The aisle everyone stopped at.
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